About Us

Family owned and operated, our vision is to create a multitude of winners in the beef industry. Working with our customers to achieve their genetic and marketing goals is our priority.

Started in October 2019, ShowMe Genetic Services is a custom semen collection facility, CSS certified for export also providing storage, shipping, embryo transfer options and retail supplies for the beef industry. In the cattle industry since we were born, owners Steven and Jamie Rogers developed a passion for leadership and service to the agriculture industry through involvement in FFA. Having both served as State FFA President, they pursued careers as Agriculture Education teachers and FFA Advisors. Steven went on to serve as state staff for Missouri Agriculture Education while the couple grew their family and their own Red Angus seedstock operation. When the opportunity to purchase the existing collection facility in Jamie’s hometown of Strafford presented itself, it was a perfect opportunity to serve the beef industry by providing custom semen collection and related reproductive services in the heart of cow-calf country.

We believe firmly in doing what is right, doing our best, and treating others as we would want to be treated. These beliefs impact how we handle livestock, communicate with customers, implement strict quality standards, and come alongside customers to creatively meet their goals.

Offering CSS certified semen collection means that we do implement biosecurity and bull health testing standards so semen produced here qualifies for export. Our experienced, professional staff implements the highest standards of bull handling and daily care. Additionally, our quality control and semen evaluation standards are the hallmark of our business ensuring that we have done all we can to produce semen that, if handled correctly, will lead to high conception rates via artificial insemination. 

Our goal is to provide “one-stop” service to our customers by providing all the resources needed for artificial insemination from collection, storage, shipping, retail semen sales, AI supplies, liquid nitrogen tank sales, liquid nitrogen sales, embryo transfer services and additional services for small ruminant species.

We selected the name ShowMe Genetic Services not just because we are in the Show Me state, but because we believe that seeing is believing. We strive to "show" excellence in our customer service, product quality, and service to the beef industry.